The process of Hard Coding Manual META tags differs from the process of automatically populating META tags.  Instead of using a program to automatically generate META tags from the content,  a DLG Results employee will manually enter META Tags so that they will match key words and phrases as accurately as possible.

This approach works best for clients who want to move their business in a certain direction, so that key words can be manipulated to reach the goals of the business owner.  For example, a hotel who wants to book more functions might include in the META tags key words such as ‘book a function’ instead of ‘book a hotel room.’  The drawbacks to this approach are all time-oriented: instead of being updated automatically for search, it takes some turnaround time for the employees to manually enter the META tags.