DLG 360 Content Management System 2.0 :

Search Engine Optimization Module

 

Search Engine Optimization refers to the process that allows websites to get the best search engines ranking possible. In simple terms, for a user searching on search engines such as Google, Yahoo! and MSN, it means that a certain key phrase, such as ‘camera equipment,’ the client’s website will appear high on search results.

The processes by which search engines determine rankings depends on the search engine. For Google, most search engine rankings are based on keywords embedded in the website’s written content. For Yahoo!, MSN, and AOL, search engine rankings are based primarily on META tags that contain key words, phrases, and descriptions.

Good, quality content is always the key to improving search engine rankings. For those who are not familiar with programming, META tags can sometimes be problematic. That is why DLG Results offers two different options for website owners to improve search engine rankings based on META tags: Automatically Populated META Tags, and Hard-Coded Manual META Tags.